Monday March 17, 2008

Location:  Victoria Inn, 555 W. Arthur Street, Thunder Bay, ON
Room: Regency “A”
Time: 9:00 am – 4:00 pm

Morning Session: Getting Ready

Unravel the mysteries of successful exhibiting and put some pizzazz into your next show.
• 6 steps to choosing the right show
• 8 criteria for developing a winning booth
• 14 proven promotional techniques
• 4 steps to creating a powerful follow-up program

Afternoon Session: The Secrets of Working the Booth

Good booth skills are developed; it takes time, patience, and a sure-fire method. This workshop will improve the effectiveness of everyone who works in the booth.
• The four stages of an effective booth
• How to proactively approach visitors
• The six steps to ensuring you are spending the right time with the right people.
• How to disengage quickly and confidently
• The 6 do’s and 7 don’ts of working a boot

Barry Siskind

Barry Siskind, President and Founder of International Training and Management Company (ITMC)

Barry is a consultant, speaker and internationally recognized expert in trade and consumer shows.

Each year Barry addresses numerous conferences and association meetings around the globe. Over the past twenty-five years, Barry has traveled throughout the world working with thousands of public and private sector clients in virtually all industry groups. He creates, facilitates and delivers a wide range of services to companies involved in exhibit marketing.

Barry is also a best-selling author of business books: The Successful Exhibitor, The Power of Exhibit Marketing, Making Contact, Bumblebees Can't Fly, Eagles Must Soar, and his latest book Powerful Exhibit Marketing.

As a business writer Barry has developed research reports for the prestigious Centre for Exhibition Industry Research (CEIR) and has been designated as one of their distinguished industry gurus. He has also written over 500 original articles for industry publications, newsletters and websites.

Each year Barry is invited to address numerous conferences and association meetings around the globe.
Barry is an active member of the Canadian Association of Exposition Management (CAEM), the Centre for Exhibition Industry Research (CEIR), the Trade Show Exhibitors Association (TSEA) and International Association of Exhibitions and Events (IAEE)

As well, Barry is certificated at the practitioner’s level from the Neuro-linguistic Institute.

In 2006 Barry was the recipient of Canadian Exposition Industry Lifetime Achievement Award in recognition of 20 years of outstanding achievements in furthering the professionalism of the Canadian Exposition industry.

His energetic, motivational and informative presentation style has earned him a listing in Canada Who's Who.